Think Before You Call
The Buyers Lament:
Don’t waste my time, please go away. I will not talk with you today. You call me up, you want to sell. But all you do is tell, tell, tell.I do not want to hear your spiel. I will not play let’s make a deal. So listen up, take my advice. Discover how you can entice.
If you aspire to earn my trust, research is an absolute must.
Know my goals, the issues I face. Use this to build your business case.
What have you done for firms like mine? How have you helped their bottom line? Can you cut my costs or help me grow? Now that is the info I want to know.
If you can help me solve my plight, I am wide open to fresh insight.
I need to find new perspectives So I can reach my objectives.
Want me to remember your name? Launch an account entry campaign. Ten contacts is what it may take,when there is so much business at stake.
Just think of this next time you phone and you will get past my no-entry zone, Once you get your foot in the door, I guarantee you will sell lots more!~ Jill Konrath, Sales Poet, 2007
