You have probably heard many times your Mary Kay sales directors or Mary Kay National Sales Directors saying that your Mary Kay business is a numbers game, but very rarely do they say what those numbers are.
If your Mary Kay sales director or your Mary Kay national sales director disclose how many people they recruited to get to their position, then it will be very revealing.
The company might have you finish directorship with 30 people or 24 whatever the number is today, but you really need way more than 24 people to become a Mary Kay sales director. You need more than 12 people to earn a Mary Kay consultant car.
When Mary Kay beauty consultants don’t get this right, they go and recruit everyone in their family and their best friends or simply anyone that has a pulse that says yes. Wrong!!!
These people may place minimum $200 orders to be active and you might get the Star Recruiter, On Target or even DIQ but the truth is if the women you are recruiting are not seriously building their business, you will end up spinning your wheels.
Have you seen those Mary Kay consultants who keep submitting for DIQ or they are on target one day the next they are not?
Then they go back at it then they drop off and the cycle repeats? In most cases these is due to lack of understanding the numbers and confusing personal users and serious business builders who genuinely want to sell Mary Kay.
You never want to submit for DIQ unless you have a solid base of business builders not personal use or those who comes in to help you get on target for XYZ. Finishing DIQ is one thing but Maintaining your Mary Kay Sales Director status or maintaining your Mary Kay Cosmetics company car is another.
Mary Kay business has traditionally been seen as a “sales business” and therefore the mud against the wall sales techniques have been used. 
Consultants and directors sometimes fire off in all directions kind of throwing rice on the wall and hoping that something will stick.
You warm chatter and go after handing out 10 business cards a day, you apply the 3 feet rule and so forth. The hope in this kind of Mary Kay Cosmetics hard sell marketing approach is that you can get lots of leads and hopefully recruit as many people as possible.
Unfortunately this has resulted into failure instead of success.
Even if you were to be very lucky and recruit a lot of people the question is, how much is your retention rate using this kind of marketing going to be?
Can you replicate this throughout your entire organization? The truth is the drop out rate can be very high.
Probably for every 20 people you sponsor like this, only one will remain. So you would have to go out and sponsor another 20 or more to find a superstar who will continue selling Mary Kay Cosmetics.
A Mary Kay sales director would need to build to over 300 unit members to find at least 15 to 20 very strong business builders.
While the 3 feet rule and 10 cards a day followed by a 100 phone calls approach does feel like more activities is going on in your Mary Kay Cosmetics business, the impact for it is far less significant than working your business online
where you can attract thousands of people day and night by just putting a few simple online systems in place.
Click Here to learn the exact steps that you can apply to generate leads and recruit people online.
Take a good look of what your Mary Kay top national sales directors are doing online then duplicate that.. don’t believe me? Just Google their names, then Google yours. See how much you will find “you” online as a business owner.
