As a Mary Kay Consultant, your business is either sinking or thriving. You must be able to tell what direction your Mary Kay Cosmetics business is headed. There are a few helpful indicators that can help you understand how “healthy” your business is.
Like players do, you always have to keep an eye on the score board so you know whether you are playing the game to win or if you are on a losing game. If you are losing then you must quickly shift to Plan B or figure out where you lost your way and make a shift.
If your Mary Kay Cosmetics business is sinking it could be a combination of several factors some of which maybe of your own doing or just circumstances. Your business maybe so down and you may be feeling totally paralyzed and unable to bounce back.
With no clear way of how to shake up the fog, some Mary Kay consultants and sales directors are left with no option but to call it quit or to just sit back and watch it go down the drain while others hold on and are able to bounce back as a result of having a willing heart to do whatever it takes to “revive” or to get their business
moving again in the right direction.
If you are passionate about what you do and you have a purpose behind that passion then you must have a “Bouncing Back Ability”. Here are 4 indicators or good measures of whether your Mary Kay business is sinking or thriving
1. Must have a growing Solid Mary Kay Customer Base: The Lifeline and backbone of your Mary Kay Cosmetics business is a growing solid customer base that continuously buy your Mary Kay Products.
The question you must ask yourself is how many new customers are you adding into your customer list daily, weekly, or monthly? How many new names do you see on your customer list?
Indirect sales marketing we say “the speed of the leader is the speed of the gang.” Other Mary Kay Consultants on your team will do what they see you doing. You cannot teach them how to add customers if you personally are not doing it or have no idea how to.
2. You must have a Steady Reorder Business: The actual value of your customers is not the first order or when you do your Mary Kay Cosmetics business debut. It is actually in the reorder business.
You provide your customers with good customer service and you will have happy loyal customers who will keep your business growing through steady repeat orders. Most of your income will come from repeat orders not those first orders.
If you take good care of your customers, then you can be sure of a steady residual income. The question is do you make more money in first time orders which might be just a one time order or are you making more from repeat orders?
3. Must be Sponsoring Or Recruiting New People into your Mary Kay business – Team Building is key in any direct sales marketing company and Mary Kay Cosmetics is no exception.
As a Mary Kay Consultant, you are able to build a substantial income in two ways. One is from your solid customer base as discussed above and two is from team building.
If you are not consistently adding new team members and teaching your team to do the same, then you are leaving money on the table and this too could paralyze your business. When you learn how to replicate what you do in another person and teach them how they too can build a successful business then you can be sure of great success.
You must master the art of recruiting qualified people into your business and must be able to identify those who are looking and serious from those who are curious. Now when I say “qualified” I am not talking a $600 order, I actually mean people who have qualified to work with you and ready to build a successful business regardless of the amount of inventory they purchases from Mary Kay Cosmetics.
4. Your business MUST be a Profit Generating Business: Lack of growing profit margin is very common in a lot of Mary Kay consultants and some directors. In fact a lot of Mary Kay Sales Directors and National Sales Directors are proud of talking about the Mary Kay top 2%.
The truth is, some Mary Kay Consultants have more business expenses than business growth or profit. If you are spending more money in your business than you are making, then you can be sure that your ship is about to sink if it is not sinking already.
A business is not a business unless it is generating income/profit. If your business is not generating profit it is no longer a business, it has either become a liability or a very expensive Mary Kay Cosmetics Hobby that you have ventured into.
If you are not careful about those unnecessary expenses, trips and orders you are making to buy rewards in return, then pretty soon you and your business will be drowning.
Good News!!! You are in control and you can change the way you run your business. Work from an entrepreneur mindset not a girlfriend club.
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